Philippine Long Distance Telephone Company is buying DREAM Satellite. This is to augment the telecommunications firm's plan to go into the Direct-To-Home (DTH) service. Acquisition of Dream Satellite would enable a joint venture between PLDT and America's largest direct-TV provider, Echostar Communications Inc., to finally take off.
PLDT and Echostar are planning to invest $85 million in pay TV operations in the Philippines through satellite receivers, not the traditional cable system that is prone to piracy and signal theft.
Philippine Multi-Media System uses PLDT's Mabuhay Satellite to broadcast content to more than 100,000 subscribers nationwide. Dream Satellite is considered more expensive than the traditional cable providers.
Sources said that if talks with Dream failed, PLDT would open negotiations with other direct-to-home providers such as Pacific Cable Inc. and GV Broadcasting.
Under the plan, the joint venture between PLDT and Echostar will provide clients with home antennas. It will also supply more than 2,000 video and audio channels.
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